I wish they would talk a bit more about what the chemical properties of this substance is. Or what makes it so special. There is also a new start-up company that has reformulated sheetrock into "Ecorock" a product where the gypsum self dries, thereby producing no carbon dioxide emissions from the drying of it. Its made by Serious Materials and should be on the market this year.

They are also starting a new concrete mixture to eliminate 90% of concrete's carbon emissions from manufacturing. That's still in the research pipeline, but could be a good investment company to hold stock in...

Check out the new book, "Earth: The Sequel" by Fred Krupp and Miriam Horn, they go into detail on all these start-ups and manufacturing companies that are making alternative energy products...